UAE families urged to compare back-to-school prices, verify online sellers and teach children smart budgeting.
Parents shopping for school supplies have been advised to carefully verify advertised discounts, check the credentials of online retailers and involve their children in planning purchases as the new academic year draws closer.
Ahmed Ahli, Acting Director of Consumer Protection at the Dubai Consumer Protection and Fair Trade Establishment, said during the Direct Line programme on Dubai Radio that the department has stepped up its routine inspection campaigns at retail outlets ahead of the back-to-school season.
He also highlighted an increase in the number of retailers taking part in the seasonal campaign, with shops offering a broader selection of school essentials such as bags, uniforms, paper products and stationery.
Check prices before buying
Ahli said all promotional discounts must be approved by the department and backed by the required permits. Retailers are also obligated to clearly show the original and discounted prices of products, along with the percentage of the reduction.
He said this is particularly important when shops advertise discounts of between 25 per cent and 75 per cent, as displaying both prices helps consumers determine whether they are getting a genuine bargain.
Verify online retailers
As more families turn to e-commerce for school shopping, Ahli advised consumers to verify an online retailer’s credibility, registration and relevant licences before making a purchase.
“Do not be the first person to deal with an unfamiliar company or website,” he said, encouraging shoppers to research online sellers before providing payment information or completing an order.
Consumers should also carefully review product descriptions, particularly when purchasing school bags and other products where dimensions and size can affect whether an item is suitable for children. Exchange and return policies should also be checked beforehand, including any additional delivery fees.
Teach children to budget
Ahli said financial and consumer awareness should start at an early age, adding that the department is expanding awareness initiatives for students from primary through secondary school, as well as learners at some colleges and universities.
He encouraged parents to start by asking children to make a list of the school supplies they need, including bags, pencil cases, lunch bags, pens and rulers. As children become older, parents can give them a fixed budget and encourage them to compare products before deciding how to spend it.
“For example, one child may prefer to spend more on a durable school bag and save on other items, while another may place greater importance on a lunch bag or pencil case,” Ahli said.
Parents should encourage children to assess products based on quality, price and practical features rather than selecting items solely for their colour or appearance, he added.
How to report complaints
Consumers can initially approach Consumer Happiness Centres available at participating retail outlets. According to Ahli, the initiative has been introduced in partnership with around 150 major outlets.
If a complaint cannot be resolved, or if a centre is not available at the outlet, consumers can contact the Consumer Protection Department through WhatsApp at 600545555 or through consumerrights.gov.ae.
