We can’t get enough of it.
Emirates is stepping into the world of fitness fashion with the launch of a stylish new athleisure collection, just in time for Dubai’s busy winter travel season.
The world’s largest international airline has unveiled two new lifestyle ranges that combine comfort, functionality and effortless style, whether you’re heading to the gym, catching a flight or simply enjoying a relaxed day out.
The new EK FIT and EK TRAVEL collections feature everything from lightweight tops and leggings to shorts and coordinated loungewear sets.
Prices start at Dhs110, with pieces available at Emirates’ official retail stores across Dubai and through the airline’s online shop.
Launched ahead of the Dubai Fitness Challenge, the collections embrace an autumn-inspired colour palette of navy, burgundy and olive, with a focus on versatile designs that look as good as they feel.
EK FIT: Performance wear with a stylish twist
Designed for active lifestyles, the EK FIT collection features technical sportswear made from breathable, moisture-wicking fabrics to help keep wearers comfortable during workouts.
For women, the range includes mid-rise leggings, a fitted long-sleeve half-zip top featuring thumb holes and a concealed back pocket, and a sporty vest.
The leggings and half-zip top come in navy, olive and burgundy, while the vest is available in burgundy and navy.
The men’s collection offers a long-sleeve T-shirt, a high-neck half-zip top that works as a versatile layering piece, and fitness shorts.
All three men’s styles are available in navy, olive and burgundy, making it easy to put together a coordinated workout look.
The EK FIT range is complemented by practical fitness accessories, including a waterproof navy gym bag, a quick-dry cap and a leak-proof water bottle featuring a built-in ring designed to hold a smartphone.
EK TRAVEL: Comfortable loungewear for life on the move
For those who prefer a more laid-back look, Emirates has also introduced EK TRAVEL, a collection of elevated everyday essentials designed with comfort in mind.
The range uses an ultra-soft blend of modal and cotton, offering relaxed silhouettes suitable for long flights, travel days and casual outings.
The women’s collection features an oversized, slightly cropped half-zip top crafted from lightweight, stretch-infused modal, paired with matching wide-leg trousers.
For men, there’s a classic crew-neck sweatshirt teamed with straight-leg trousers. Both pieces feature a subtle pleat detail running along the centre of the sleeves and legs, giving the relaxed outfit a more refined, tailored finish.
The coordinated sets are available in navy and olive.
The collection also includes a unisex oversized T-shirt made from a soft cotton-modal blend, available in four shades: burgundy, almond, navy and olive.
Earn and redeem Emirates Skywards Miles
There’s an added perk for Emirates Skywards members.
Customers enrolled in the airline’s loyalty programme can earn and redeem Skywards Miles when shopping for pieces from the new collections through the Emirates Official Store online.
With prices starting at Dhs110 and designs suited to both workouts and travel, Emirates’ latest fashion launch brings a sporty new dimension to the airline’s lifestyle merchandise.
