Brace for seven weeks of sales, deals and promotions at malls and leisure destinations across the city as Dubai Summer Surprises (DSS) returns for its 23rd edition starting July 9.
From fireworks and mega raffle draws to pop-up shops and yoga sessions at the viewing deck of Burj Khalifa, the Dubai Festivals and Retail Establishment (DFRE) handpicked a host of exciting events for its DSS line-up this year.
“Each year, Dubai Summer Surprises wows shoppers with its exciting and eclectic selection of deals, raffles, promotions, events and experiences. DSS has always had a special place in the hearts of Dubai residents and visitors and has established itself as one of the most eagerly awaited events on Dubai’s calendar,” said Ahmed Al Khaja, CEO of DFRE.
The DSS is kicking off in just a couple of days since the emirate started welcoming back holidaymakers from around the world. Strict safety measures have been put in place across the city as part of continuous efforts to fight Covid-19.
This year’s summer fest, Al Khaja said, is going to be “one of the most successful editions yet”.
“The buzz that DSS generates across the city every summer helps make this a thrilling time of the year for residents, visitors, families and friends to enjoy.”
Get your calendar and shopping lists ready. Here are nine events and promotions to look forward to this DSS:
1) Do yoga at Burj Khalifa’s At The Top
Ideal for fitness fans with a head for heights, Yoga At The Top invites guests to enjoy a unique, one-of-a kind workout at the Burj Khalifa’s viewing deck. Taking place three times a week during DSS, up to 24 yoga enthusiasts can soak up the early morning views with classes taking place from 7am.
2) Book an entire movie theatre for your friends and family
VOX Cinemas at the Mall of the Emirates, City Centre Deira and City Centre Mirdif will welcome film fans to book their own movie theatre for a ‘Friends and Family-only’ showing of the latest blockbusters. The private cinema screening offer is available throughout DSS. Each auditorium sits up to 10 guests, with standard experiences costing Dh450 per person, or Dh800 for Gold.
3) Don’t miss the fireworks
The Pointe, the outdoor dining and shopping destination on the Palm Jumeirah, will play host to three nights of incredible fireworks and delicious deals at some of its most popular restaurants. Skies will be illuminated each night at 8.30pm from July 16-18, while residents and visitors can enjoy food discounts from July 12 to July 18.
4) Shop for a cause: Support the fight against Covid-19
Shoppers can support the UAE’s war on Covid-19 this DSS with the Shop and Save Lives at Mercato Mall promotion. Between July 9 and July 29, Dh1 from every Dh100 spent in the mall will be donated to the UAE Homeland of Humanity campaign to combat the virus, which is supported by Emirates Red Crescent and the Department of Islamic Af-fairs and Charitable Activities. Visitors to the mall can also have the chance to win Dh1,000 daily on the spend of Dh100.
5) Let the bargain-hunting begin
The fun will start as soon as the malls open their doors to guests on July 9, with a 12-hour sale running from 10am until 10pm at Majid Al Futtaim (MAF) malls across Dubai. Visitors can scoop up savings of 25 per cent to 90 per cent on a wide range of products, and those who spend Dh300 will enter the 12-Hour Share Millionaire raffle with a grand lucky draw for 1 million Share Points.
The DSS Daily Surprises will also return this year with a huge selection of one-day-only deals at big name stores across the city’s malls. Take note of announcements that will done 24 hours in advance.
6) Take the kids on a fun day out
Kids of all ages can enjoy great live entertainment when they visit some of Dubai’s most popular malls. Performances are all set every weekend at Mall of the Emirates, City Centre Deira, City Centre Mirdif, Dubai Outlet Mall, Nakheel Mall, Ibn Battuta Mall and Dubai Festival City.
7) Learn how to make Dubai’s popular dishes from award-winning chefs
Home cooks can put their culinary skills to the test and learn from Dubai’s best chefs at the DSS Chef Masterclass Series. A chance for amateur cooks and foodies to rub shoulders with their kitchen heroes, the July DSS Chef Masterclass Series will feature a total of 10 classes in the series.
8) Keep an eye out for local style hunters
This weekend, malls across Dubai will be visited by over 30 influencers who will be challenging the city to ‘Beat their Summer style’ and get to the malls to bag a bargain for themselves. These well-known personalities will be looking for the best deals on clothing, home wear, accessories and beauty and showing everyone the great deals that are on offer this year.
9) Enjoy a staycation
Throughout this year’s DSS, some of the biggest luxury hotels, as well as properties that provide more affordable stays, have great deals available on rooms including F&B packages, spa breaks and fun family experiences.
