UFC legend Khabib Nurmagomedov has partnered with DIA Holding to launch a $70 million project on Dubai Islands.
Dubai: UFC legend Khabib Nurmagomedov has officially entered the UAE real estate sector through a strategic long-term partnership with DIA Holding, marking his first major venture into the region’s property market.
The collaboration debuts with LuzOra Residences, a premium $70 million development on Dubai Islands. The project is designed as a hybrid hotel-residential concept, combining home ownership with hotel-style amenities, targeting both investors and end users.
The development allocates 70 per cent of its units to investors and 30 per cent to end users, reflecting Dubai’s growing demand for high-yield, lifestyle-focused real estate assets.
Natural fit
Faruh Kurbanov, Founder of DIA Holding, said the partnership is built on shared values of discipline, consistency, and performance. He added that Khabib Nurmagomedov’s undefeated sporting legacy reflects the company’s focus on precision and timely delivery, making him a natural fit as DIA expands its presence in the UAE.
Nurmagomedov said his entry into real estate aligns with his long-term business vision. He emphasized the importance of developing spaces that foster communities and future growth, noting that the collaboration goes beyond construction to creating meaningful living environments.
The agreement indicates Khabib Nurmagomedov’s continued involvement in DIA Holding’s future projects, with plans for additional developments, including a branded project expected to launch within the next year.
