Established by Sheikh Ahmed bin Mohammed to enhance Dubai’s global influence through stronger and more unified messaging.
Dubai: Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, has announced the establishment of the Dubai Media Narrative Committee, a new initiative aimed at creating a unified framework for the emirate’s strategic communications and enhancing the global reach of its key messages.
Sheikh Ahmed said the committee will oversee the development of Dubai’s core messaging framework, reflecting the emirate’s global position and supporting a more coordinated approach to communications. He described the initiative as a strategic step in the Dubai Media Council’s efforts to establish a unified and impactful media narrative.
He said the initiative is designed to ensure consistency across Dubai’s communications, expand their international reach and deliver a narrative aligned with the leadership’s vision, showcasing the emirate’s story “with confidence and clarity.”
“This represents a strategic milestone in the Dubai Media Council’s efforts to establish an integrated framework that ensures consistency in key messages, strengthens their global impact and supports a media narrative inspired by the leadership’s vision — one that presents Dubai’s story with confidence and clarity,” Sheikh Ahmed said.
The committee will be chaired by Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, and will include senior representatives from several key government entities, including the Dubai Media Council, Dubai Chambers, Dubai Economy and Tourism, Digital Dubai, the Dubai Future Foundation, the Dubai Civil Aviation Authority and the General Secretariat of The Executive Council.
“Exceptional cities are those that shape their own future,” Sheikh Ahmed said, noting that clear and consistent messaging strengthens impact, while credibility builds lasting global trust.
He added that Dubai will continue developing a media narrative that reflects its achievements, aligns with its ambitions and further strengthens its position as a global benchmark for innovation and future development.
