UAE Pro League club signs new partnership with global sportswear brand New Balance.
Dubai: Al Jazira Sports and Cultural Club has signed a three-year strategic partnership with global sportswear brand New Balance.
Under the agreement, New Balance will design and supply Al Jazira’s official match, training and travel kits.
The partnership was signed by Tariq Mohammed Al Muhairi, CEO of Al Jazira Club Group, and Stuart Henwood, Senior Director and General Manager at New Balance MEAI.
Commenting on the agreement, Al Muhairi said: “We believe this partnership with New Balance marks the beginning of a new phase of strategic collaboration and will support the development of football and sporting talent at all levels, including the first team, football academy and other sports teams.”
“This partnership will ensure that all our teams have access to the latest sportswear and footwear for local, regional and international competitions. It will support the first football team, the academy and Al Jazira’s other sports teams.”
He said New Balance was selected for its extensive experience in the sports industry and its reputation for producing innovative footwear, apparel and accessories that meet high standards of quality and craftsmanship.
He also highlighted New Balance’s use of advanced technology and continued investment in modern manufacturing techniques to enhance the quality and performance of its sports products.
Stuart Henwood, Senior Director and General Manager of New Balance MEAI, said: “Al Jazira Club has an incredible legacy, an unwavering commitment to developing home-grown talent and a deep connection with its community — values that closely align with New Balance.
“As we continue to expand our football presence across the Middle East, this partnership marks another important milestone. Al Jazira strengthens our commitment to investing in the future of the game across the MEAI region and its communities.
“Through this partnership, we’re not just supporting one of the UAE’s most iconic clubs; we’re helping nurture a new generation of grassroots players, inspiring more young people to discover the game, develop their potential and pursue their passion.”
