‘BREAKTHROUGH’ by Tony Robbins heads to Dubai; tickets start at Dh999.
Dubai: Tony Robbins will bring his live transformational experience BREAKTHROUGH to the UAE for the first time, with the event taking place at Coca-Cola Arena on April 24, 2027.
Pre-sale registration opens on Wednesday, August 26, at 9am GST through the arena’s official website. The event will also mark the GCC debut of the BREAKTHROUGH format, with a version developed specifically for audiences in the Middle East.
What is BREAKTHROUGH?
BREAKTHROUGH is a four-hour immersive arena experience focused on leadership, business growth and personal performance. Robbins will combine storytelling, strategic frameworks and live coaching to challenge audiences to rethink their approach to decision-making, personal standards and leadership.
The experience will feature large-scale visuals, music and guided exercises, covering themes including business, relationships and personal growth.
Presented by Locker Room Events, BREAKTHROUGH is aimed at people who have already achieved a level of success and are looking to determine their next step.
The target audience includes C-suite leaders, founders, entrepreneurs, executives, investors, high-net-worth individuals, and decision-makers in the financial and real estate sectors.
Robbins describes the event with a simple message: “Your breakthrough begins the moment you decide.”
Who is Tony Robbins?
Robbins is a New York Times bestselling author, entrepreneur and philanthropist who has spent more than four decades coaching business leaders, entrepreneurs and organisations around the world.
More than 100 million people across 195 countries have attended his events, coaching programmes or used his digital platforms. He has authored eight internationally bestselling books, including Money: Master the Game, Unshakeable and Life Force.
Robbins also chairs a holding company spanning more than 110 privately held businesses, with combined annual revenues exceeding $9 billion.
His clients have included Serena Williams, Andre Agassi, the 2022 NBA champion Golden State Warriors and Salesforce founder Marc Benioff. His professional accolades include being named among Worth Magazine’s 100 Most Powerful People in Global Finance, Accenture’s Top 50 Business Intellectuals in the World, and Harvard Business Press’s Top 200 Business Gurus.
Tickets and packages
A limited number of Royal and VIP packages will be available during the pre-sale. These premium packages include benefits such as premium seating, priority entry, exclusive merchandise, founding attendee recognition and a meet-and-greet photo with Robbins.
General ticket prices start at:
- Bronze: Dh999
- Silver: Dh2,499
- Gold: Dh4,999
Pre-sale registration for Tony Robbins’ BREAKTHROUGH opens on Wednesday, August 26, at 9am GST.
General admission prices start at Dh999 for Bronze, Dh2,499 for Silver and Dh4,999 for Gold.
Fans can register for the pre-sale through Coca-Cola Arena.
