The deal will see both companies collaborate on out-of-home (OOH) advertising opportunities.
Dubai: Publsh Media Group has signed a strategic exclusive partnership with Vivenda Group to expand both companies’ premium media portfolios across the UAE, Italy, and Spain.
The agreement will see the two companies collaborate on out-of-home (OOH) advertising opportunities targeting brands seeking visibility in high-profile locations across the three markets.
Under the partnership, Publsh Media Group’s flagship destination, J1 Beach, will be exclusively represented by Vivenda in Italy and Spain, enabling European brands to access advertising opportunities at the Dubai beachfront destination.
In return, Publsh Media Group will have exclusive representation rights for Vivenda’s portfolio in the UAE, including advertising assets across Rome, Milan, and other key European cities, providing UAE-based brands access to premium locations in Europe.
Sagar Chotrani, co-founder and chief executive of Publsh Media Group, said the agreement forms part of the company’s broader strategy to expand its international footprint.
“This partnership represents a major milestone in our mission to build a truly global ecosystem of premium media experiences,” Chotrani said.
He added that Vivenda’s portfolio provides access to affluent audiences across prominent European locations.
Kushal Desai, co-founder and managing director of Publsh Media Group, said the collaboration will create a strong link between advertisers in the UAE, Italy, and Spain.
“By joining forces, we’re creating a powerful bridge between the UAE, Italy and Spain, giving brands seamless access to world-class visibility across three of the world’s most influential markets,” Desai said.
Founded in 2006, Vivenda operates premium advertising placements across Italy and Europe, including sites in Rome and Milan.
Luca Maurogiovanni, chairman of Vivenda Group, said the partnership will enable the company to expand its presence into the UAE market.
“Partnering with Publsh Media Group allows us to extend that same level of excellence to the UAE, a market defined by innovation, luxury, and global ambition,” Maurogiovanni said.
The companies said the agreement is intended to expand their international reach and strengthen luxury-focused OOH advertising offerings for global brands.
