Saudi Arabia’s decision to raise Saudisation rates to 60% in marketing and sales roles comes into effect.

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New rule covers more than 20 professions.

Ministry of Human Resources and Social Development has begun enforcing new decisions to raise Saudisation rates in marketing and sales professions to 60 per cent, following the end of a grace period for private sector firms.

The measures, effective from Sunday, April 19, are part of broader efforts to create more employment opportunities for Saudi men and women across the Kingdom of Saudi Arabia.

The rules apply to private sector establishments employing three or more workers in the targeted roles, with a minimum monthly wage of SR5,500 required for Saudi employees to be counted within Saudisation quotas in marketing professions.

The rule covers more than 20 roles, including marketing manager, advertising manager, graphic designer, public relations specialist, and photographer, as well as sales positions such as sales manager, retail and wholesale representatives, and IT and communications equipment sales specialists.

The Ministry of Human Resources and Social Development has published detailed procedural guidelines on its website, outlining the covered professions, implementation mechanisms, calculation methods, and penalties for non-compliance.

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