HMD introduces DUB Audio and smartwatches in the Middle East.
Human Mobile Devices (HMD), the European brand known for creating technology centered on real human needs, is making its Middle East debut with a new range of accessories ahead of its global rollout. Leading the launch is DUB, a bold new audio brand, accompanied by two stylish smartwatches, offering consumers in the region fresh ways to live louder, move smarter, and express themselves with style.
With sound and movement at the core of self-expression, HMD’s accessories combine modern design with practical functionality, delivering a lifestyle-focused experience.
HMD DUB: Hear What Matters
At the forefront of HMD’s accessories launch is DUB, designed for a generation navigating constant digital, social, and emotional noise while seeking clarity. Guided by the philosophy “Hear What Matters,” DUB provides a sanctuary for music lovers—whether creating, connecting, or carving out personal moments in a busy world.
DUB reflects HMD’s human-first approach to audio, combining thoughtful design with high-performance sound. Its three series cater to different lifestyles:
- P-Series: Vibrant and approachable, ideal for casual listeners.
- S-Series: Balances style and substance with Dolby Audio and Environmental Noise Cancellation.
- X-Series: Premium sound experience, led by the flagship DUB X50 Pro.
The DUB X50 Pro takes everyday audio to the next level. Powered by DUB Platinum Sound with Hi-Fi DSP, it delivers rich, balanced audio across all genres. Active Noise Cancellation and AI-driven four-mic ENC ensure crystal-clear calls in any environment. With up to 60 hours of total playtime, fast charging, and smart features such as automatic in-ear detection, multipoint connectivity, and integrated voice assistant control, the X50 Pro seamlessly adapts to dynamic routines—from morning workouts and late-night playlists to back-to-back work calls.
DUB earbuds combine durability with style. Their clean, minimalist design makes them a fashion-forward accessory, while the HMD DUB Audio app allows users to customise their sound experience. Every detail—from the tactile feel to intuitive usability—reflects HMD’s philosophy that technology should enhance life, not distract from it.
“People already know HMD for creating honest, practical, and human-focused technology,” said Sanmeet Singh Kochhar, SVP of HMD Global – Europe, Asia, Middle East & Africa. “DUB takes that ethos further. It’s bold, expressive, and built for today’s lifestyle, where sound is an extension of identity. DUB isn’t just something you wear—it’s something you feel. It’s clarity with character.”
HMD Watch: Every move matters
Alongside DUB, HMD is launching its first smartwatches in the Middle East: the premium HMD Watch X1 and the versatile HMD Watch P1.
- HMD Watch X1 combines premium materials with practical features, including a large AMOLED display, up to five days of battery life, over 700 activity modes, remote health monitoring, ICE call assist, and customisable watchfaces. Available in four finishes—bold green silicone with gunmetal dial, sleek black, metallic, and brown leather—the X1 suits any lifestyle.
“Our smartwatches embody the same human-first philosophy as our other products,” added Kochhar. “The X1 and P1 are designed for people who want to move with purpose, stay connected, and express their style. Every feature, from health tracking and sports modes to customisable watchfaces, is designed to make every move count.”
- HMD Watch P1 offers a lightweight, modern alternative with an HD display, up to four days of battery life, essential wellness tracking, and a clean, minimalist design. Both watches keep users connected, active, and expressive, providing a seamless way to track and manage daily life.
Availability
The DUB X50 Pro and the full DUB range will be available in the UAE, KSA, and Qatar from January 2026 through leading retailers and online platforms. The HMD Watch X1 and P1 will launch alongside the DUB series, with pricing to be announced closer to release.
About HMD
Human Mobile Devices (HMD) is an independent European mobile technology company headquartered in Espoo, Finland. Renowned for producing secure, durable, and repairable smartphones designed for real life, HMD is expanding into new categories to enable more connected, expressive, and sustainable lifestyles. Through the DUB audio and HMD Watch portfolios, HMD brings trusted innovation and a human-first design philosophy to more aspects of everyday life.
