Dealership partners with Al Najdiyah General Trading to distribute Shelby vehicles in the Middle East.
Al Tayer Motors Brings Iconic Shelby Vehicles to the UAE
Abu Dhabi: Al Tayer Motors, one of the UAE’s leading distributors of world-renowned automotive brands including Ford and Lincoln, is set to usher in a new era of high-performance motoring with the legendary Shelby brand.
The company has signed an exclusive distributorship agreement with Al Najdiyah General Trading (Shelby Middle East) to retail and service the full range of Shelby-modified Ford vehicles. This includes the iconic Shelby Mustang variants and Shelby trucks, available through Al Tayer Motors’ nationwide network of showrooms and service centres.
“Shelby is an iconic name in high-performance motoring, and we are thrilled to bring these vehicles to enthusiasts across the country,” said Ashok Khanna, Chief Executive Officer at Al Tayer Motors. “Partnering with Al Najdiyah General Trading to represent Shelby vehicles aligns perfectly with our commitment to delivering exceptional automotive experiences to our customers.”
Establishing the Shelby Brand in the Middle East
The collaboration marks the start of a long-term strategic partnership, combining Shelby’s legacy of American engineering excellence with Al Tayer Motors’ extensive automotive expertise in the UAE.
“Our partnership with Al Tayer Motors in the UAE is the first step in our broader vision to establish and grow the Shelby brand across the Middle East,” said Yousef Alsulaiman, CEO of Al Najdiyah General Trading. “This is more than introducing high-performance vehicles. It’s about building a long-term presence. We aim to deliver not only exceptional cars and trucks but also world-class service, full warranty support, and an ownership experience that reflects the strength of the Shelby brand.”
What Customers Can Expect
Shelby’s arrival in the UAE through Al Tayer Motors is set to excite collectors, muscle car enthusiasts, and fans of American automotive craftsmanship. Customers will have access to:
- The latest Shelby-enhanced vehicle line-up
- Certified Shelby performance upgrade programmes
- Comprehensive aftersales support with genuine parts
- Dedicated performance specialists
- Exclusive regional launches and community events
The first Shelby vehicles under the new distributorship, including the Shelby Mustang Super Snake, will debut in Al Tayer Motors showrooms in September.
About Al Tayer Motors
Established in 1982, Al Tayer Motors represents major European, American, and Asian automobile brands such as Ford, Lincoln, Jaguar, Land Rover, Ferrari, Maserati, Ford Trucks, Foton, VinFast, and DEEPAL across the UAE. With an expanding network of sales, service, and parts centres across Dubai, Sharjah, Abu Dhabi, Ras Al Khaimah, and Fujairah, the company employs more than 2,800 professionals dedicated to enhancing customer satisfaction. In Abu Dhabi, these brands are represented through Premier Motors.
About Al Najdiyah General Trading
Founded in 2022, Al Najdiyah General Trading is a family-owned company that oversees multiple business ventures by the Alsulaiman family, spanning sectors such as food and beverage, AI-powered sports coaching technologies, and the automotive industry.
Within the automotive sector, Al Najdiyah holds exclusive licences to manufacture and distribute vehicles from Shelby and Fox Factory Vehicles across the Middle East, offering the full range of Shelby vehicles and trucks, as well as Fox Factory products including Harley Davidson Trucks, RTR Vehicles, Black Ops, and Black Widow.
