Dubai’s “Proud of UAE” sale offers major discounts across more than 500 brands: where to shop and what deals are available.

Date:

From beauty deals to fashion discounts, Dubai’s malls are filled with promotions and offers running until May 21.

Dubai: If you’ve been delaying your Eid shopping, now is the perfect time to start. The Dubai Festivals and Retail Establishment has launched the Proud of UAE campaign, a citywide shopping event running until Thursday, May 21, offering deals, discounts, and giveaways across more than 500 brands at major retail destinations in Dubai.

Where to shop

The campaign is active across key malls and shopping hubs, including Dubai Mall, Mall of the Emirates, City Centre Mirdif, BurJuman, Dubai Festival City Mall, Ibn Battuta Mall, City Walk, Mercato Mall, City Centre Deira, Dubai Hills Mall, Dubai Outlet Mall, Marina Mall, Palm Jumeirah Mall, the Dubai Gold District, and The Outlet Village.

The deals worth knowing about

There’s plenty happening across the city, so here’s a quick breakdown of the key highlights:

The deals worth knowing about

There’s a wide range of offers across Dubai as part of the Proud of UAE campaign, with discounts and promotions running until May 21. Key highlights include:

  • Ulta Beauty is bringing its “21 Days of Beauty” event to the UAE for the first time, running until May 13, with daily and weekly deals offering up to 50% off on leading beauty brands.
  • Home Centre is offering discounts ranging from 25% to 70%.
  • Sharaf DG has up to 50% off selected products.
  • Al Jaber Opticals is running a buy-one-get-one-free offer on frames and sunglasses, plus a free gift, valid until May 21.
  • American Eagle is offering deals such as buy-two-get-two-free and buy-one-get-one-free on selected styles until May 19.
  • Arabian Oud has up to 50% off selected items.
  • E City is offering a free gift with every electronics purchase.
  • Monsoon Accessorize is hosting a kids’ colouring competition with a Dh500 prize.

Mall-specific highlights

  • City Walk is celebrating its 10-year anniversary with month-long offers and experiences.
  • Al Ghurair Centre is marking 45 years with a shop-and-win campaign, where spending Dh45 earns entry into a draw to win an MHERO II vehicle.
  • Dubai Festival City Mall is offering 5x Blue loyalty points on shopping, dining, and attractions during weekdays from May 4 to 14.

More information

A full list of participating brands and offers is available via visitdubai.com and Dubai Festivals’ official social media channels.

When: Until Thursday, May 21
Where: Major malls across Dubai
Price: Varies depending on brand and offer

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