The event will feature food trucks, free workshops for kids, competitions, and a wide selection of English and Arabic books.
As the city adjusts to Ramadan timings, Dubai residents will be able to browse millions of books priced from Dh2 at the Big Bad Wolf (BBW) Book Sale, which opens on February 26 and runs until March 8, daily from 10am to 2am.
Billed as a “10-day reading festival”, the sale will take place at the Sound Stage, Dubai Studio City, with some titles discounted by up to 95 per cent.
“Following a year-long break, organisers say the festival is back, aiming to make reading more accessible and book shopping a fun family activity.”
Books from Dh2: Big Bad Wolf Sale Returns to Dubai on February 26
As the city adjusts to Ramadan timings, Dubai residents will be able to browse millions of books priced from Dh2 at the Big Bad Wolf (BBW) Book Sale, which opens on February 26 and runs until March 8, daily from 10am to 2am. Billed as a “10-day reading festival”, the sale will take place at the Sound Stage, Dubai Studio City, with some titles discounted by up to 95 per cent.
After a one-year hiatus, organisers say the festival returns bigger than ever, with a renewed focus on making reading affordable and turning book shopping into a social, family-friendly experience.
“BBW has become something that families look forward to,” said Andrew Yap, co-founder of Big Bad Wolf Books. “We soon realized that people enjoyed coming to BBW, especially during a meaningful period like the holy month, along with their families. We have had visitors stay with us until 5am sometimes. There are days when we stayed open for 24 hours to meet customer demand.”
He added that visitors come from Abu Dhabi and Ras Al Khaimah every year to stock up on a variety of books and build their personal libraries.
Beyond bargain hunting, the venue will resemble a mini cultural fair. Visitors can expect food trucks, free workshops for children, and competitions, alongside shelves packed with English and Arabic titles. The selection spans children’s books, educational resources, fiction, non-fiction, and self-development, catering to readers of all ages.
This year’s edition is supported through a strategic partnership with the Sharjah Book Authority (SBA) and Dubai Culture & Arts Authority, reflecting a wider push to embed reading into everyday life across the UAE.
According to Eiman Al Hammadi, Acting Director of the Literature Department at Dubai Culture, such events help position Dubai as a city where literature is part of daily culture. “Through such initiatives, we are building year-round momentum around books and storytelling, strengthening the literary landscape,” she said.
SBA representative Mohamed Noor Hersi added that the collaboration helps bring affordable books to more communities. “By collaborating with a global initiative that makes books affordable and widely available, we can reach families, children, and young readers across many diverse backgrounds,” he said.
