The logo was launched during an event at Qasr Al Watan in Abu Dhabi.
Seven Lines in the shape of the UAE map will convey the country’s story to the world for the next 50 years. His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, and His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, officially launched the ‘Seven Lines’ logo as the UAE Nation Brand.
After the project was first announced in November, people from 186 countries cast over 10.6 million votes to choose one of three logos to share the inspiring story of the Emirates.
Complementing the slogan ‘Make it Happen’, the logo captures the ambitions, achievements, openness, hope and the culture of possibilities that are an integral part of the country’s fabric.
The logo was launched during an event at Qasr Al Watan in Abu Dhabi that brought together the ‘Inspiring 49’ team of Emirati artists, authors, poets and designers who contributed to designing the three logos.
History
On November 2, 2019, Sheikh Mohammed bin Rashid and Sheikh Mohamed bin Zayed announced the launch of the national project. A total of 49 artists across different professions, seven from each emirate, were invited to design and create a new logo that represents the UAE in a one-day innovative workshop. Late in November 2019, the ‘Inspiring 49’ were divided into seven groups titled Al Dana, Al Saqr, Al Nakhla, Al Sedra, Al Boom, Al Ghaf and Al Barjeel to design a selection of logos centered on seven key values of giving, openness, innovation, tolerance, credibility, humility and futuristic vision.
On December 17, Sheikh Mohammed bin Rashid and Sheikh Mohamed bin Zayed announced three shortlisted logos titled ‘Emirates in Calligraphy’, ‘The Palm’ and ‘Seven Lines’ that best reflected the values of the Emirates.
