Expansion Coincides With Sharmax’s 10th Anniversary of International Growth.
Dubai: Sharmax Motors, an international motorcycle and powersports manufacturer, has expanded its UAE operations with the opening of its largest showroom in the country, located in Ras Al Khaimah.
The new facility combines retail operations with a dedicated service centre under one roof, strengthening the company’s sales and after-sales network across the Gulf region.
Located on Al Sanaa Road in Al Dhait, the showroom is already fully operational, with its official opening scheduled for October 17, 2026. The location will serve customers across Ras Al Khaimah as well as neighbouring northern Emirates, including Sharjah and Fujairah.
The expansion coincides with Sharmax marking a decade of international development. Founded in 2014, the company began pursuing international expansion in 2016 and has since evolved from a motorcycle-focused business into a broader powersports manufacturer.
Sharmax says it currently operates around 50 branches worldwide, with a presence spanning the Gulf region, Asia, Europe and other international markets.
Strengthening the UAE retail network
The Ras Al Khaimah location expands Sharmax’s existing UAE retail network, which includes showrooms in Dubai, Abu Dhabi and Sharjah.
Alongside its retail operations, the new facility includes a dedicated Sharmax Service Center, providing customers with after-sales support and servicing at the same location.
By combining retail and after-sales services at one site, customers can purchase vehicles and access servicing and maintenance without having to visit separate locations. The facility also gives Sharmax an additional service point in the northern Emirates as it continues to expand its UAE operations.
A Sharmax Motors representative said strengthening the company’s physical footprint in the UAE forms an important part of its long-term strategy for the market.
The representative said the decision to open the company’s largest UAE showroom in Ras Al Khaimah reflects its confidence in the local powersports sector. Combining sales and servicing at the facility is also expected to help the company support customers and business partners as its operations expand.
Supporting growth in the UAE and beyond
Sharmax said it selected Ras Al Khaimah as part of efforts to strengthen its coverage across the northern Emirates, with the emirate’s growing tourism and outdoor recreation sectors among the factors influencing the decision.
The expansion follows Sharmax’s participation in the 2026 Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) in September. The company said all vehicles displayed at its stand were sold during the event, which also gave the brand an opportunity to engage with customers and representatives from the UAE’s outdoor sector.
The Ras Al Khaimah facility forms part of a broader expansion strategy combining local showrooms and service centres with regional hubs and logistics operations.
Sharmax says it has opened 10 showrooms internationally over the past two years. Its 2026 development programme also includes plans to launch five additional concept showrooms.
Official opening in October
The official opening of Sharmax’s Ras Al Khaimah showroom is scheduled for October 17, 2026.
Representatives from the company are expected to attend alongside customers, riders, business partners, members of the media and invited guests.
The event will officially mark the launch of Sharmax’s largest showroom in the UAE and showcase the company’s continued investment in expanding its operations across the country.
It will also highlight Sharmax’s broader growth plans as the company continues to strengthen its presence across the wider Gulf region.
