Themed evening brings together 351 dealers, partners and industry leaders.
Al Muqarram Auto Parts LLC (A-MAP), a Badami Holding company and the exclusive UAE distributor of ADNOC Voyager, hosted the ADNOC Voyager Dealer Meet 2026 at the InterContinental Dubai Festival City.
Held under the theme “Proudly UAE”, the event brought together 351 dealers, partners and industry leaders, exceeding attendance expectations. The evening featured the launch of Voyager Gold with Heat Protection Formula (HPF), the ADNOC Voyager Excellence Awards 2026, and a special tribute to women working in the UAE’s automotive industry in recognition of Emirati Women’s Day.
The programme featured keynote addresses from Asad Badami, Managing Director of A-MAP; Rakesh Pillai, Division Manager, Lubricants, A-MAP; Klaas Mantel, COO, ADNOC Distribution; and Engineer Saber Al Ammari, Vice President, Lubricants, Base Oil & Specialties, ADNOC Distribution.
The speakers highlighted the important role dealers play in the success of ADNOC Voyager and reaffirmed the brand’s commitment to supporting its partners through innovative products and new growth opportunities.
Speaking at the event, Badami highlighted the resilience of the ADNOC–A-MAP partnership during a challenging year for global supply chains.
“When the going gets tough, the tough get going. This year tested every part of our supply chain, but ADNOC’s response reminded us of the strength of a local brand — ‘We are here, we have a responsibility, we continue.’ That commitment gave A-MAP the confidence to carry our own commitment into the market, and it is exactly why ‘Proudly UAE’ is more than this year’s theme. It reflects resilience, reliability and responsibility, from manufacturing and refining all the way to our dealers and customers,” he said.
The partnership’s resilience was reflected in A-MAP’s performance in 2025, when the company surpassed 10 million litres in cumulative UAE domestic-market sales. Badami described the milestone as a collective achievement involving ADNOC, A-MAP’s dealers and customers, its sales, operations and marketing teams, as well as UAE authorities that supported the partnership throughout.
The event also comes as A-MAP approaches a major milestone of its own: 25 years in the UAE, to be completed this December, marking 25 years since the company was founded in December 2001.
“Twenty-five years is a milestone, but it is also a new beginning,” Badami said. “With the next generation now joining A-MAP, bringing new energy and greater ambitions, this is just the beginning of our next chapter.”
Klaas Mantel, Chief Operating Officer of ADNOC Distribution, said strong partnerships remain central to the company’s growth strategy and long-term success.
“The milestone of more than 10 million litres of ADNOC Voyager sales through A-MAP’s distribution network reflects the strength of our collaboration, the quality of ADNOC Voyager products and the trust customers place in the brand. We look forward to building on this momentum and continuing to grow together,” he said.
Eng. Saber Al Ammari, Vice President, Lubricants, Base Oil & Specialties at ADNOC Distribution, said:
“The ADNOC Dealer Meet is a valuable opportunity to engage with our dealers and partners, whose contribution is integral to the success of ADNOC Voyager. We are pleased to launch Voyager Gold with Heat Protection Formula, our latest innovation developed for local operating conditions. It reflects our commitment to delivering high-quality, UAE-made lubricants that combine advanced technology with the protection and performance customers expect.”
The centrepiece of the evening was the official launch of Voyager Gold with Heat Protection Formula (HPF), the latest addition to the ADNOC Voyager lubricants range. Guests were introduced to the product’s technology during a dedicated technical session led by Kristian Jaca, Senior Technical Support Manager at ADNOC Distribution, who explained how the formula is designed to protect engines under the region’s extreme heat conditions.
Another highlight was the ADNOC Voyager Excellence Awards 2026, which recognised 15 top-performing dealers for their commitment, contribution and success across the network. The awards reflected the strength and depth of A-MAP’s dealer partnerships across the UAE.
The evening also featured a special recognition for Abdulla Hussain, a dealer from Abu Dhabi, who was honoured for his remarkable 82-day journey across 23 countries to promote the ADNOC brand. His journey highlighted the international reach and reputation of ADNOC Voyager.
In recognition of Emirati Women’s Day on August 28, the evening paid tribute to women contributing to the UAE’s automotive industry, with all women attending the event honoured as part of the celebration.
Two guest speakers shared their experiences of working in a traditionally male-dominated sector. Jowana Burgan, founder of Girls Mechanic Team and a mechanical engineer, launched the initiative at the age of 21, conducting hands-on workshops to teach women the fundamentals of car maintenance. She has since trained more than 2,000 women globally and continues to advocate for women in the automotive industry through speaking engagements, interviews, content creation and lifestyle content for major brands.
Syeda Aisha Atif, the UAE’s first certified female automotive technician, also shared her journey, bringing more than eight years of industry experience and a background in mechanical engineering to the discussion.
As A-MAP approaches its 25th year in the UAE, the evening celebrated the achievements of its partnership with ADNOC while looking ahead to the next chapter. With Voyager Gold with Heat Protection Formula (HPF) now on the market, a new generation of dealers recognised and the next generation of leadership taking on greater responsibilities, A-MAP and ADNOC Voyager are entering a new phase while maintaining the commitment that has defined their partnership over the past 25 years: serving the UAE market with resilience and reliability, “Proudly UAE”, through both challenging and prosperous times.
About Al Muqarram Auto Parts LLC (A-MAP)
Al Muqarram Auto Parts LLC (A-MAP) Group is the exclusive distributor of ADNOC Voyager in the UAE. Headquartered in Dubai, A-MAP is approaching its 25th anniversary in December 2026 and has built a strong international presence, with operations across Oman, Qatar, China, South Africa and Nigeria, supported by a network of more than 1,500 dealers worldwide.
The company also distributes several globally recognised automotive brands. Its Batteries segment includes Duracell, Dagenite, Solite, Sebang, Asimco and Level, while its Parts segment includes NGK, Asimco, Osram and RBI.
For more information, visit A-MAP.
