The Middle East’s biggest sports and entertainment festival returns this November.
Dubai: Tickets are now on sale for the latest edition of Emirates Dubai 7s, with the Middle East’s biggest sports and entertainment festival set to return to The Sevens Stadium from Friday, November 27, to Sunday, November 29.
This year’s event will feature an expanded programme of sport, live music, entertainment, family activities and hospitality experiences.
Held during the final weekend of the Dubai Fitness Challenge, the festival builds on the success of its 2025 edition, which attracted more than 88,000 visitors over three days from across the UAE and around the world.
The 2026 festival will place an even greater focus on family entertainment as part of the UAE’s Year of the Family, featuring the largest Kids’ Zone in Emirates Dubai 7s history.
New attractions will include the UAE’s largest-ever inflatable kids’ zone, as well as a Ferris wheel and zipline.
More details about the family entertainment programme will be announced in the coming months.
Tickets are now available through the Emirates Dubai 7s website and app, with General Admission and Hospitality prices remaining unchanged for a third consecutive year.
Three-day General Admission passes start at AED 595 per person, while the three-day Family Pass is priced at AED 1,136 and includes entry for two adults and two children. Group passes for four or more adults are available at AED 446 per person.
Saturday and Sunday day passes cost AED 455, while Friday tickets are priced at AED 75. Children under 15 can attend free of charge, while tickets for People of Determination, including a carer, cost AED 375.
Six sports to enjoy
Dubai will host the opening round of the HSBC SVNS Series 2027, bringing the world’s top rugby sevens players to The Sevens Stadium before the competition moves on to Cape Town, Singapore, Perth, Vancouver and New York.
The festival will also feature amateur competitions across six sports: rugby, netball, cricket, WODON3 fitness, Rebound padel and Gaelic football, which will join the programme for the first time in 2026.
WODON3 and Rebound continue to gain popularity, with participation increasing by 20 per cent year-on-year since their launch. The WODON3 Elite final will also take place on Pitch 1 between HSBC SVNS matches, giving competitors the opportunity to perform in front of crowds of up to 20,000.
Together, the programme brings elite and grassroots sport under one roof, offering athletes and fans three days of competition, entertainment and community.
Three days and nights of music and entertainment
Music and entertainment will run throughout all three days, with local and international artists performing across stages around the festival site.
Following the 2025 line-up, which featured Tinie Tempah, Sean Paul and Fisher, the headline acts and full entertainment programme for 2026 will be announced in the coming months.
Premium hospitality at The Sunroom
The Sunroom will return as the premium hospitality experience at Emirates Dubai 7s, offering all-inclusive food and drinks, prime views of the sporting action, shaded seating and live entertainment.
Guests will also have access to an exclusive lounge and Garden, VIP parking and a dedicated entrance.
Sunroom Premium offers reserved tables, table service, upgraded food and beverage options, as well as a meet-and-greet with festival ambassadors. Packages start from AED 1,925 per person.
An event for everyone
Mathew Tait, Festival Director of Emirates Dubai 7s, said: “What makes Emirates Dubai 7s special is the mix of people and communities it brings together. You can have the world’s best rugby sevens players competing on Pitch 1 while thousands of people take part in their own sports across the festival, families spend the day together and others come for the music and entertainment.
“We’ve expanded that experience again for 2026, particularly for families as the UAE celebrates the Year of the Family, while continuing to grow the sporting and entertainment programme. With tickets now on sale, we’re looking forward to welcoming everyone back to The Sevens Stadium this November.”
