The new store provides on-site ticket purchasing, customer guidance, and an engaging interactive experience.
Participants can now enjoy a more hands-on lottery experience with the launch of the UAE Lottery’s first retail outlet in Musaffah, Abu Dhabi.
Located in M40, the new store improves accessibility for lottery participants, especially those who prefer in-person interaction and cash transactions.
In-person access and guidance are available at the new outlet, where players aged 18 and above can purchase physical tickets for games such as Lucky Day Draw and Pick 3. The store also allows in-person payments, offering greater flexibility.
Additionally, customer service staff are available on-site to assist customers, whether they are first-time players or regular participants. Visitors can receive guidance on how to play and get answers to any game-related queries.
- A more immersive environment
The Musaffah location has been designed to offer more than simple transactions, featuring bold branding, clear layouts, and interactive elements that make the experience engaging and easy to navigate.
According to the UAE Lottery, “From bold visuals to intuitive layouts, every detail has been considered to make the customer journey smooth and engaging. High-visibility signage and an open, welcoming interior support consistent footfall, while interactive displays and helpful staff ensure each visit is both informative and enjoyable.”
The launch of the physical outlet also reflects the growing popularity of the draw, which continues to attract players through both digital platforms and now retail access.”
- Responsible gaming
The UAE Lottery has reaffirmed that responsible gaming remains a top priority.
“The UAE Lottery provides a range of tools and resources to help participants make informed choices, ensuring a safe, fun, and fair lottery environment.”
All games are regulated by the General Commercial Gaming Regulatory Authority, ensuring transparency and a secure experience for players.
