Travel companies report a surge in demand for winter getaways as families take advantage of school holidays and the year-end break to lock in better deals.
Winter holiday bookings are picking up across the UAE, with travel companies reporting at least a 25 per cent rise in early reservations compared with the same period last year.
Eager to make the most of the year-end break, residents are booking ahead to secure better airfares, accommodation and holiday deals.
From chasing snow in Europe and Japan to planning shorter family getaways to nearby destinations, travellers are making the most of school holidays, the National Day break and New Year.
Travel experts say more holidaymakers are booking early rather than leaving plans until the last minute, when popular destinations may have limited availability and the best-value packages are often snapped up.
Adil Tanriverdi, CEO of Tripventura, said the company had recorded a significant increase in early winter bookings compared with the same period last year, as travellers sought to finalise their plans well in advance.
“Winter holiday bookings among UAE residents have officially picked up with remarkable strength this year. We are witnessing a 25 per cent to 30 per cent surge in early bookings compared to the exact same period last year,” he said.
“Driven by strong economic confidence in the UAE, travellers are moving away from last-minute planning — over 65 per cent of our clients have already finalised their winter itineraries weeks in advance to secure top accommodations and competitive airfares.”
Snowy escapes and shorter family breaks drive demand
The growing appetite for winter experiences is reflected in destination choices, with UAE residents looking beyond traditional holiday spots for snowfall, festive markets and seasonal activities.
Tanriverdi said long-haul experiential travel had increased by 35 per cent, with Japan, Finland’s Lapland region, Switzerland and Georgia attracting strong interest.
Shorter, budget-conscious family holidays to Oman, Türkiye and Azerbaijan account for nearly 40 per cent of the company’s holiday package volume this season.
“Long-haul experiential travel is up by 35 per cent, with high demand for snowy escapes such as Japan, Finland (Lapland), Switzerland, and Georgia,” he said.
“At the same time, short-haul, budget-conscious family getaways to destinations like Oman, Türkiye, and Azerbaijan account for nearly 40 per cent of our total holiday package volume this season.”
The trend suggests travellers are balancing aspirational trips with more affordable options, depending on their budgets, available time and family commitments.
Rashida Zahid, vice-president of operations at musafir.com, said the company had also seen a significant increase in interest, with demand up approximately 43 per cent compared with the fourth quarter of 2025.
“We can see a lot of interest in winter holiday travel, and bookings for holiday packages have started,” she said.
“Compared to Q4 2025, demand has increased by approximately 43% as a lot of residents are looking to travel during the National Day long weekend as well as during the New Year. Families are leveraging the school winter break to take trips back to their home country and visit friends and relatives.”
Switzerland, Germany, Paris, Almaty, Armenia, Baku and Georgia are among the popular choices, Zahid said. Travellers are drawn to festive markets, cosy streets, food experiences, snowfall and winter activities such as skiing and snowboarding.
The range of destinations reflects differing travel priorities. Families often opt for longer holidays, while couples and solo travellers may prefer shorter international breaks.
Early bookings help travellers secure better deals
With school holiday dates already announced and residents anticipating the year-end public holiday period, travel companies say customers are increasingly using the calendar to plan ahead.
Zahid said approximately 28 per cent of travellers were booking early to take advantage of offers available when holiday packages were first launched.
“Since the school holidays have already been announced, and the UAE National Day public holiday is an educated guess, we see a lot of bookings happening earlier as travellers are using the time-off knowledge to their advantage to plan better & in advance,” she said.
She added that early planning was evident across different traveller segments, whether customers were arranging extended family holidays or shorter international breaks.
“Approximately 28 per cent of travellers are booking early as there are better offers when holiday packages are launched versus closer to departure when most good offers have already sold out,” Zahid said.
Tripventura’s Tanriverdi said early bookings were helping travellers save between 15 and 20 per cent on overall travel costs, allowing families to enjoy more comfortable holidays without necessarily shortening their trips.
“UAE residents are travelling smarter rather than scaling back. By booking early, travellers are saving anywhere from 15 per cent to 20 per cent on overall travel costs, allowing families to enjoy premium vacations without compromising on trip length or comfort,” he said.
However, the shift towards early planning is not limited to UAE residents travelling abroad. Dubai’s holiday-home sector is also gearing up for a busy winter season, with international visitors driving much of the demand.
Dubai holiday homes prepare for peak season
Shilpa Mahtani, co-founder and managing director of bnbme Holiday Homes, said booking activity was picking up as Dubai entered its peak tourism season, with demand for stays over the next three months showing encouraging signs.
“We are seeing encouraging demand for the next 90 days, with booking activity gaining momentum as we enter Dubai’s peak tourism season,” she said.
“We are seeing stronger interest from international tourists rather than UAE residents. Rates are currently slightly lower than this time last year, encouraging travellers to book early and secure better deals. The resumption of airline services has also helped boost confidence and demand.”
The outlook for the coming months is positive for holiday-home operators, with December bookings at bnbme Holiday Homes already tracking ahead of last year’s pace.
“Encouragingly, our December booking pace is ahead of the same time last year, which is a very positive indicator for the winter season,” Mahtani said.
She expects prices to rise as more properties are booked and availability tightens.
“As occupancy builds, we expect rates to strengthen progressively throughout the season,” she said. “We expect prices to rise as availability reduces, rewarding those who book early.”
