From AI workshops and mini-golf activities to complimentary mental health services and practical support, here’s how brands are assisting residents during difficult periods.
With regional tensions affecting daily life, a rising number of UAE businesses are providing free services, discounts, and community initiatives to support residents.
The support comes at a time when families are revising travel plans and seeking affordable local options that bring comfort and stability. From mental health services to entertainment and cleaning, here’s how brands are helping the community.
Mental health support
Recognising the emotional strain of prolonged uncertainty, several organisations are prioritising mental wellbeing. At the health and wellness centre Bloom Beyond Enabling, complimentary mental wellness counselling sessions are being offered to anyone in need, with a special focus on delivery riders, service workers, parents, carers, and teenagers.
Similarly, superapp Justlife is providing free 20-minute online sessions with licensed therapists. These confidential consultations can be booked through the company’s app or website. The platform is also offering a cleaning services promotion — two hours for just Dh10.
Earlier this week, Dubai authorities launched the Itma’en service, a free mental wellbeing hotline available to citizens, residents, and visitors.
Learning and entertainment
Parents seeking engaging indoor activities have several options. Unique World Robotics is hosting free live online workshops for children aged 11 to 14 starting March 17, teaching students to use AI for writing prompts, website design, and visual creation with the latest tools.
For in-person fun, Five Iron Golf Dubai at The Westin Dubai Mina Seyahi is offering unlimited free mini golf from March 17 through April 30. The 9-hole course overlooks Dubai Marina, and guests can drop in without appointments for a casual game.
Meanwhile, House of Hype at Dubai Mall is adding a patriotic twist: the first 50 guests each day wearing an outfit featuring the UAE flag — whether a full ensemble, jacket, accessories, or a creative take on the national colours — receive complimentary entry. This campaign runs from March 15 to 22.
Practical support
Wearable technology company Whoop is offering GCC members whose subscriptions are due to renew in the next 30 days a one-month extension at no additional cost, providing “a little more flexibility and support during this time.”
Global advisory firm BlackBrick Property has announced a complimentary service for anyone involved in a property transaction in Dubai, even if not handled by the agency. The initiative aims to provide credible, independent guidance during a period of uncertainty. CEO Matthew Bate explained: “Moments of uncertainty can be unsettling for clients navigating complex property transactions, especially when they may be overseas due to schools operating on distance learning. Our role is to bring our deep experience to bear, to help people understand their position and check their rights in order to make informed, confident decisions.”
Healthcare support is also being provided. The Prague Clinic in Dubai continues to offer free medical care to tourists stranded in the UAE who are in genuine financial need, ensuring essential healthcare remains accessible even during challenging times.
