Sheikh Mohammed bin Rashid Al Maktoum launches a Dh1 billion Ramadan campaign to protect and support five million children.

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“Had Al Hayah” Initiative Addresses Malnutrition and Hunger Through Local and Global Support

Dubai: His Highness Sheikh Mohammed bin Rashid Al Maktoum on Friday launched a new humanitarian Ramadan campaign aimed at saving five million children under the age of five from death due to malnutrition and hunger.

The initiative, titled “Had Al Hayah” (“The Edge of Life”), seeks to mobilise at least Dh1 billion in donations both locally and internationally.

The campaign is being launched under the umbrella of the Mohammed bin Rashid Al Maktoum Global Initiatives, in partnership with leading international organisations, including the Children’s Investment Fund Foundation, Save the Children, UNICEF, and Action Against Hunger.

Announcing the campaign ahead of the holy month of Ramadan, Sheikh Mohammed bin Rashid Al Maktoum stated that it aims to provide urgent nutritional support and life-saving interventions for five million of the most vulnerable children.

“In a few days, we will welcome a blessed and cherished month. As part of our annual tradition of launching a humanitarian Ramadan campaign from the people of the UAE to the world, we are launching this month the ‘Had Al Hayah’ (‘The Edge of Life’) campaign, which aims to save five million children under the age of five from death caused by malnutrition and hunger,” Sheikh Mohammed bin Rashid Al Maktoum tweeted.

Last year, he noted, more than 118 million children worldwide suffered from malnutrition, with an estimated 2.6 million dying due to hunger.

“It is neither in our character nor in our values to witness such a humanitarian tragedy before the eyes of the world and remain inactive,” he added.

“We are launching this campaign in partnership with a group of international organisations, with the objective of mobilising efforts to raise at least Dh1 billion locally and globally to save five million children who are on the edge of life,” Sheikh Mohammed bin Rashid Al Maktoum said.

He concluded his message with a prayer, asking that Allah Almighty protect the nation and its people, guide them toward all that is good, and unite them during the blessed month in performing the noblest deeds—feeding the hungry and caring for the poor and needy.

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