UK retailer’s regional partner Alshaya confirms the launch date for its third Dubai store.
Dubai: Budget fashion retailer Primark will open its third Dubai store at Mall of the Emirates on May 21, Gulf News can reveal.
The new outlet comes just weeks after Primark’s UAE debut at Dubai Mall on March 26, followed by the launch of its second store at City Centre Mirdif on April 9 — marking one of the fastest retail expansions seen in recent months.
The Mall of the Emirates opening highlights the brand’s rapid expansion strategy in Dubai, with multiple locations being rolled out in quick succession by franchise partner Alshaya Group.
For shoppers, the main attraction remains the same: the wallet-friendly prices that Primark is known for in the UK. Its appeal lies in the “treasure hunt” shopping experience — offering trend-led fashion across menswear, womenswear, kidswear, beauty, and homeware at accessible price points.
In an earlier interview with Gulf News, John Hadden, CEO of Alshaya Group, said the expansion had been planned for 18 months, with store locations, supplier agreements, and product selections finalised well before launch.
Behind the scenes, store locations, supplier agreements, and product ranges had all been finalised well before launch.
Despite geopolitical uncertainties, the retailer secured its supply chain early, with stock arriving in the UAE more than a month before the first store opened.
A large share of Primark’s merchandise is sourced from Asia, enabling faster turnaround times and, in some cases, product launches that coincide with or even arrive earlier than those in Europe.
The Dubai Mall flagship — described as a global flagship store — offers Primark’s full international range, a format that is being replicated across its new locations in the city.
Since its debut, Primark has attracted strong interest from UAE shoppers, drawing large crowds and long queues as bargain hunters rush to pick up its affordable fashion offerings.
