Dubai Racing Club broadens international audience through landmark media coverage.
The 30th edition of the Dubai World Cup, taking place this Saturday, 28 March at Meydan Racecourse, will be broadcast live by a record 40 networks to audiences in over 150 countries.
Dubai Racing Club, in partnership with distribution and production partner Racecourse Media Group (RMG) and agency HBA Media, has secured a truly global television audience, highlighting the event’s international prominence.
RMG, together with Timeline Television, is providing full broadcast services, including the World Feed programme, hosted by Nick Luck from Dubai and Rishi Persad from a UK-based studio.
Leading broadcasters include ITV, the UK’s largest commercial network, alongside Fox Sports, ESPN and Disney+ across Latin America and the Caribbean, as well as Viaplay and Setanta Sports in Europe.
In the Middle East, coverage will be provided by Dubai Racing Channel and Yas TV, both broadcasting live from Meydan. Meanwhile, viewers in South-East Asia can watch via Green Channel, AbemaTV and NetKeiba, while audiences in Hong Kong will be served by Hong Kong Jockey Club TV, Cable TV, Now TV and TVB..
His Excellency Ali Al Ali said, “The 30th running of the Dubai World Cup is a milestone for Dubai and for international racing. Being broadcast live by a record number of networks is a testament to its global stature and the exceptional quality of the horses it attracts. Our collaboration with RMG and HBA allows us to share this iconic sporting occasion with millions of viewers worldwide and showcase the very best of Dubai on one of racing’s most important nights.”
Seb Vance added, “Working with His Excellency Mr Ali Al Ali and the talented team at Dubai Racing Club, RMG and HBA Media are thrilled to deliver the widest international distribution in the event’s 30-year history. The Dubai World Cup continues to captivate audiences globally, and the commitment from broadcasters across so many regions underscores its status as one of racing’s premier global fixtures.”
Coverage will also extend through Sport 24 to selected airlines and cruise operators, including title sponsor Emirates, enabling viewers to watch both in the air and at sea. Additionally, CNN Worldwide will feature the race on its World Sport programme, while Reuters will distribute highlights to media outlets around the world.
Broadcast partners have multiple feed options, including the World Feed, a Track Feed for customised presentation, and a 90-minute programme featuring the Dubai World Cup and the Dubai Sheema Classic.
Broadcasters covering the Dubai World Cup include:
Asia and Australia:
- Green Channel, Abema, Netkeiba (Japan)
- TVB, Cable TV, Now TV, HKJC TV (Hong Kong)
- STC TV (Singapore)
- SPOTV, WeDo Asia (Southeast Asia)
- TVRI (Indonesia)
- Sky Thoroughbred Central, Trackside (Australasia)
Africa and Middle East:
- Dubai Racing Channel, Yas TV (MENA)
- Racing 240, Sporty TV, Gallop TV (Africa)
Americas and Caribbean:
- Fox Sports, Fanduel, NYRA (US)
- Sportsnet, HPITV (Canada)
- ESPN, Disney+ (South America and Caribbean)
Europe:
- Viaplay (pan-Europe)
- Equidia (France)
- EquTV (Italy)
- Match TV (Russia)
- Polsat (Poland)
- ITV, Sky Sports Racing, Racing TV (UK, Republic of Ireland)
- Setanta (Eurasia and Baltics)
- SilkNet (Georgia)
- D-Smart, TJK (Turkey)
- Virgin Media (Republic of Ireland)
- WeDo Sports (Germany, Switzerland, Austria)
Global, News and Magazine programming:
- Sport 24 (planes and ships)
- CNN International
- Reuters
