Dubai Basketball and Red Bull join forces in high-flying partnership unveiled 300 metres above the city.
Dubai: Dubai Basketball have teamed up with Red Bull, naming the energy drink brand as the club’s Official Energy Drink Partner for the 2026-27 season.
The partnership was unveiled through a spectacular stunt 303 metres above the city, where Dubai Basketball stars Dzanan Musa and Justin Anderson performed what was billed as the world’s highest-altitude basketball dunk.
On the helipad of Mandarin Oriental Downtown, Dubai, at Al Wasl Tower, Musa delivered an alley-oop pass for Anderson to finish, with the city skyline providing the backdrop. The event concluded with a display of 600 illuminated drones forming the logos of both brands.
The collaboration will extend beyond matchdays, with plans to introduce community basketball spaces, fan activities and digital initiatives throughout the season. Supporters will also be able to participate through interactive voting and content shared across the partners’ platforms.
Dubai Basketball president Dejan Kamenjašević said the two brands shared a commitment to pushing boundaries and creating memorable experiences.
“This partnership gives us the opportunity to bring that energy directly to our fans and the wider community, creating new ways for people to experience basketball and be part of what we are building in Dubai,” he added.
Red Bull will also feature across the club’s matchday and training environments, while collaborating with the team on content and communications.
The agreement comes as Dubai Basketball enters its third season. Representing Dubai and the UAE on the international stage, the club competes in the EuroLeague and ABA League as it seeks to grow the sport’s following across the city.
Both partners said the collaboration aimed to attract more people to basketball, extending its reach from the arena into the wider community.
