These accolades underscore DAMAC’s pioneering role in technology-driven workforce transformation.
DAMAC Group, the UAE-based global conglomerate, has been honored with three awards at the HR Tech Summit & Awards 2026 in Dubai, highlighting its leadership in digital HR transformation and technology-driven people practices.
The group received the Best Digital Rewards and Recognition Platform award for DAMAC Elevate, the Best AI-Powered Talent Acquisition Implementation award for Phenom, and the Best Tech-enabled HR Operations award.
These accolades reflect DAMAC’s ongoing investment in technology-enhanced people transformation and its commitment to building a scalable, data-driven, and future-ready HR ecosystem that elevates both business performance and employee experience.
Strengthening a Digital-First HR Ecosystem
Over the past year, DAMAC has enhanced its digital infrastructure across rewards, talent acquisition, and HR operations, with a focus on improving employee experience, boosting process efficiency, and embedding analytics into decision-making.
The launch of DAMAC Elevate, the group’s digital rewards and recognition platform, has brought performance appreciation closer to employees, enabling more transparent, timely, and inclusive recognition. Simultaneously, the implementation of AI-powered talent acquisition through Phenom has streamlined sourcing, screening, and matching, strengthened candidate engagement, and provided deeper visibility into talent pipelines.
In HR operations, workflow automation and tech-enabled self-service have reduced manual intervention, improved data accuracy, and freed HR teams to focus on strategic, value-adding activities—aligning with DAMAC’s people-first approach to building an HR function that truly empowers its workforce.
A System-Led Approach to People and Performance
“Our focus has always been on building strong systems that enable performance and support our people,” said M.P. John, Chief Human Capital Officer of DAMAC. “These awards reflect the discipline, collaboration, and forward-thinking approach of our teams. We will continue investing in technology and talent to ensure DAMAC remains competitive and future-ready.”
The HR Tech Summit brings together senior HR and business leaders from across the region to recognize organizations transforming the people function through technology, data, and innovation.
This milestone further reinforces DAMAC’s commitment to operational excellence and continuous innovation across its people agenda, ensuring that HR remains a strategic enabler of the Group’s long-term growth.
In association with DAMAC Group
