The brand offers refillable mineral makeup, multi-use mascara, customizable palettes, and skin-friendly formulas..
Australia’s Award-Winning Scoop Whole Beauty Launches in Dubai
Dubai, UAE – Wednesday, 4 February 2026: At a time when consumers are increasingly conscious of what goes into their bodies and onto their skin, Australia’s award-winning beauty brand Scoop Whole Beauty has officially launched in Dubai, setting a new standard for non-toxic, refillable makeup made with pure minerals and uncompromising ingredient integrity.
Created by the team behind Scoop Wholefoods Australia, Scoop Whole Beauty was developed in response to growing demand for clean, refillable makeup to complement the brand’s trusted personal care offerings.
With rising concerns about toxins in conventional cosmetics, Scoop Whole Beauty is guided by a simple but powerful principle: beauty products should be genuinely safe to use, not just marketed as “clean.” Every formula is crafted with pure minerals and carefully selected ingredients, free from harmful toxins, and gentle enough for sensitive skin.
Founded in Australia and brought to the UAE by entrepreneurs Iryna Nestsiarovich and Viktoria Pilinko, Scoop Whole Beauty provides a transparent and high-performance alternative to an industry often dominated by long ingredient lists, synthetic additives, and opaque formulations. The brand prioritizes purity, transparency, and effectiveness — without compromise.
“We’re exposed to toxins every day, often without realising it,” says Iryna Nestsiarovich. “Makeup is applied to our skin daily, yet many people don’t know what’s actually inside their products. Scoop Whole Beauty was created to remove that uncertainty, offering makeup that is truly non-toxic, made with pure minerals, and safe for long-term use.”
Alongside its ingredient-led philosophy, Scoop Whole Beauty is designed with sustainability and longevity in mind. The brand operates a closed-loop refill system, allowing customers to reuse its elegantly crafted bamboo compacts and palettes while replacing only the product inside.
This approach reduces unnecessary waste and encourages more intentional consumption — buying less, but buying better. All packaging is ethically made, FSC-certified, and fully compostable at the end of its life.
The collection includes refillable mineral foundations, multi-use cake mascara and eyeliner, customizable palettes, and skin-supportive formulations that deliver professional performance without relying on harsh chemicals.
All products are Australian-made, vegan, cruelty-free, 100% ethical, non-nano minerals, palm oil-free, and zero waste, created to meet the highest standards of purity. The brand has also been awarded the Diamond Award for Sustainability across its entire range, the highest recognition for sustainable practices.
Scoop Whole Beauty has already earned industry recognition in Australia, including a She.com Award, and has cultivated a loyal following drawn to its combination of non-toxic formulations, thoughtful design, and ease of use. Customer feedback consistently highlights the brand’s clean ingredient profiles, gentle performance, and the confidence that comes from knowing exactly what is — and isn’t — in their makeup.
Co-founder Viktoria Pilinko explains, “We believe beauty should feel good in every sense: how it looks, how it performs, and how it impacts your health and the environment. Scoop Whole Beauty is about removing the trade-offs people have come to accept.”
Launched by the team behind Scoop Wholefoods Dubai, the brand brings its ethos of transparency and conscious consumption into beauty, prioritising ingredient integrity and refillable design over excess or trend-led releases.
With its UAE debut, Scoop Whole Beauty presents a clear proposition for modern consumers: non-toxic, pure mineral makeup that is safe, beautiful, and designed to be used for years — not discarded after a season.
