The refreshed brand identity features a striking new visual style, combining black, white and electric green for a bold, modern look.
UAE: Integrated communications agency AroundtheClock (ATC) has introduced a refreshed brand identity and strategic positioning under the tagline “The Agency in Motion,” signalling a new phase of growth as the company expands across the region and strengthens its integrated communications services.
The rebranding features a striking visual identity built around black, white and electric green, giving the agency a more contemporary and dynamic appearance. ATC’s signature two-dot design has been repositioned within its wordmark to convey movement and progress, while bold, enlarged typography creates a stronger visual presence.
Beyond the redesigned logo and colour palette, the transformation represents a broader shift in how AroundtheClock structures and delivers its services.
The agency has organised its expertise into six interconnected divisions, each operating with its own specialised capabilities while remaining part of a unified communications network.
This approach is designed to provide businesses with comprehensive solutions that combine creativity, technology, media and strategic communications.
Six Specialised Divisions Power ATC’s Integrated Services
GLYPH – Creative Studio
GLYPH focuses on brand strategy, creative storytelling, campaign development, visual design and brand narratives. The division also incorporates AI-powered creative solutions to help businesses develop compelling brand experiences.
AMPLIFY – Social Media and Content
AMPLIFY serves as ATC’s social media division, providing social strategy, content creation, community management, social listening and AI-driven optimisation to strengthen audience engagement and digital presence.
PULSE – Creator Partnerships
PULSE connects brands with influencers, digital creators and user-generated content opportunities, helping businesses develop partnerships and campaigns that resonate with their target audiences.
ECHOES – Events and Public Relations
ECHOES manages events, public relations, media engagement, reputation management, brand activations and strategic communications consultancy, supporting organisations in building meaningful relationships with their stakeholders.
AXIS – Integrated Media and Performance
AXIS brings together digital advertising, media planning, audience targeting, media buying, performance marketing, campaign management, data analysis and analytics to support measurable business outcomes.
STACK – Web and Technology Solutions
STACK specialises in website and application development, search engine optimisation (SEO), answer engine optimisation (AEO), artificial intelligence tools and dashboard solutions, helping brands strengthen their digital infrastructure.
Together, the six divisions form an integrated service model that allows clients to access specialised expertise through a single agency network.
Rebrand Reflects Commitment to Continuous Evolution
Speaking about the transformation, Rizk Naifeh, Chairman of AroundtheClock, emphasised the importance of adapting to changing market demands and evolving client expectations.
“An agency has to evolve constantly at the pace of change, and ATC is now further adapting to offer an all-in-one communications solution to brands and businesses,” Naifeh said.
He explained that the new positioning reflects the agency’s longstanding belief that continuous improvement and innovation are essential to achieving sustainable growth.
“‘The Agency in Motion’ tagline reflects a principle that has always been fundamental to AroundtheClock: evolution is essential to sustained agency and client success. The new identity makes that philosophy visible and result-driven,” he added.
The refreshed brand identity and divisional structure reflect ATC’s ambition to strengthen its regional presence while delivering more connected, technology-driven and results-focused communications solutions to businesses.
Pakinam Olama, CEO of AroundtheClock, described the rebranding as a reflection of the agency’s transformation and its expanding capabilities in an increasingly competitive communications industry.
“This is a clearer expression of who we have become,” Olama said, highlighting the company’s continued investment in artificial intelligence, emerging technologies, skilled professionals and expansion into new markets.
She explained that ATC regularly evaluates the changing expectations of brands and businesses, adapting its services to provide more relevant and effective communications solutions.
According to Olama, the agency’s primary objective is to simplify complex business challenges by bringing together specialised expertise, innovative tools and strategic thinking under a unified approach.
The company aims to deliver practical business solutions while embracing calculated risks that can help brands achieve sustainable success.
Expanding Expertise Across Multiple Industries
AroundtheClock currently serves clients across a diverse range of industries, including sustainability, banking and financial services, real estate, hospitality, fast-moving consumer goods (FMCG), retail, food and beverage, automotive, technology, culture and education.
Its flexible operating model combines creative expertise, advanced technology and data-driven insights to develop communications strategies that support measurable business outcomes.
By integrating these capabilities, ATC aims to help brands respond more effectively to changing market trends, strengthen customer engagement and achieve their strategic objectives.
A New Identity Supporting Regional and International Growth
With the introduction of its refreshed identity, AroundtheClock is positioning “The Agency in Motion” as more than a branding statement. The tagline represents the company’s broader philosophy of continuous development, innovation and adaptability.
The agency remains focused on nurturing local talent, strengthening its international knowledge and expertise, and applying these capabilities to deliver greater value for its clients.
ATC also plans to expand its services and geographical presence as part of its next phase of growth.
Through continued investment in people, technology and integrated communications solutions, AroundtheClock aims to strengthen its position in the regional market while exploring new opportunities beyond the UAE.
The rebrand reflects the agency’s commitment to remaining responsive to industry developments and supporting brands through creative, strategic and technology-driven business solutions.
