Dubai entrepreneur transforms voice notes into social media content with AI app Saystory.
Dubai: Former investment banking consultant turned entrepreneur Neil Sheth did not initially set out to build a content technology company. His entrepreneurial journey began after years of working with founders and business leaders to develop their personal brands through a storytelling agency. During that time, he repeatedly encountered the same challenge — one that would later inspire his next venture.
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Many founders had strong ideas and deep expertise but struggled to consistently translate their thoughts into content that felt authentic. Hiring agencies was not always practical, while creating content independently often proved time-consuming and frustrating.
That gap led Sheth to co-found Saystory, a Dubai-based AI mobile app that transforms spoken ideas into ready-to-publish social media content within minutes.
“We started this business to address that challenge — helping people turn their own thinking into authentic content quickly, without needing to become full-time content creators,” he said.
Sheth’s interest in business began early, even though he did not come from an entrepreneurial family. His journey involved years of experimentation, learning from mistakes, and gaining experience through networking and real-world challenges.
“Start smaller than you think you need to. Solve one problem really well before adding anything else,” he said, offering advice for aspiring founders.
That mindset continues to shape his approach today, driven by what he describes as the thrill of building something from scratch.
“Personally, I enjoy having an idea, acting on it, and seeing fast progress. At this stage, I can’t imagine doing anything else,” he added.
Solving a daily pain point for founders
Saystory was designed to make content creation effortless for busy professionals. The app lets users speak their ideas naturally and transforms them into structured posts for platforms like LinkedIn and Instagram.
Sheth said the strongest validation has come from seeing the product become part of users’ weekly routines.
“Our biggest success has been building a product that people genuinely integrate into their weekly workflow. Watching founders go from ‘I don’t know what to post’ to confidently sharing their ideas — and even generating inbound leads — has been incredibly rewarding,” he said.
Since its launch, the startup has grown from concept to a live app on both iOS and Android, attracting paying users globally and gaining wider recognition after being featured in Jay Shetty’s Daily Wisdom newsletter.
Lessons from early missteps
Like many early-stage startups, Saystory initially struggled with overbuilding before fully refining its core purpose.
“Our biggest challenge was trying to do too much too early,” Sheth said. “The turning point came when we stripped the product back to its essential job. Once it became easier to understand, it also became easier to explain, market, and adopt.”
That experience reinforced a lesson that continues to guide the company’s strategy today.
Clarity beats complexity, for users and founders alike.”
Backed by Dubai’s startup ecosystem
Sheth said Dubai has played a pivotal role in Saystory’s growth. The startup operates out of in5 Tech, one of the city’s largest incubators, which has provided access to networks, feedback, and early-stage support.
“The UAE has been incredibly supportive, particularly with its founder-friendly mindset,” he said, noting that informal connections within the ecosystem have been equally valuable.
“People here are open to trying new tools, sharing honest input, and helping others move forward.”
Looking ahead
Sheth envisions Saystory evolving beyond a content creation tool into a platform that helps professionals capture and document their thinking over time.
“We see Saystory becoming a go-to personal brand and content growth app for founders, leaders, and teams worldwide,” he said. “Our long-term vision is to help people turn everyday insights into lasting digital assets.”
