The expansion underscores boAt’s ambition to become a global lifestyle audio leader.
Dubai: boAt, the world’s No. 3 audio company (Source: IDC, CY 2024), has announced its retail expansion into Lulu Hypermarkets across the UAE, strengthening its regional presence. Already available both online and offline, boAt’s entry into key Lulu locations—including Barsha, DSO, Al Wahda, and Khalidiya—marks a significant milestone in its growth journey, providing customers with greater access to its stylish, high-quality audio and lifestyle products.
Shoppers can now experience boAt’s popular offerings, including True Wireless Earbuds (TWS), Portable Speakers, and Headphones, alongside its premium Nirvana range, designed for elevated sound and sophisticated design. Charging solutions, such as power banks, will also be available in-store.
Commenting on the partnership, Gaurav Nayyar, CEO of boAt, said:
“boAt has always been about making world-class audio experiences accessible and stylish. Our presence at Lulu Hypermarkets is another step in deepening our connection with UAE consumers and expanding our offline reach through trusted retail partners. The UAE continues to be a key international market for us, and we’re thrilled to strengthen our footprint here.”
Mujeeb Rehiman, Director – Buying, Lulu Group International, added:
“We’re delighted to welcome boAt to Lulu Hypermarkets. The brand’s youthful energy and innovation perfectly complement our mission to offer the best global products to our shoppers. With boAt now available across our outlets, UAE consumers can easily access one of the world’s most loved audio brands.”
The Lulu Hypermarkets expansion reinforces boAt’s ambition to become a global lifestyle audio powerhouse, while giving UAE consumers the chance to experience and explore the brand firsthand across Dubai, Abu Dhabi, Sharjah, and other major cities.
