Recently, inappropriate content appeared online, including posts featuring school logos, uniforms, staff identities, and offensive remarks.
A social media post may appear on a screen for only a few seconds, but for schools across the UAE, its impact can be far more lasting.
Recently, a Dubai school issued new warnings to students after inappropriate content surfaced online, including posts featuring school logos, uniforms, staff identities, and remarks considered demeaning to members of the school community.
The school issued a circular to parents, describing the situation as a “matter of grave concern” that requires “immediate attention and partnership” from families.
A recent surge in inappropriate social media posts has prompted UAE schools to reiterate the importance of responsible online behaviour. Middle school students were reportedly sharing posts, reels, stories, and private messages on platforms such as Instagram. The content often included school logos, uniforms, staff identities, or remarks deemed demeaning — actions the schools stress are “completely unacceptable.”
VPN use and cybersecurity concerns
Despite network restrictions, some students have bypassed safeguards using VPNs, personal SIM cards, or mobile devices. Schools describe this as a “deliberate violation” of cybersecurity policies. Educators note the concern extends beyond rule-breaking to the wider impact on the school community, including potential harm to reputations and relationships.
Brian Cleary, Head of Secondary at the Swiss International Scientific School Dubai, said:
“Incidents of this nature can affect the broader school community. We respond promptly and thoughtfully, following safeguarding and behaviour protocols. Our approach includes constructive conversations, reflection, and, where appropriate, action in line with school policies. Above all, these moments reinforce respect, responsibility, digital citizenship, and personal accountability.”
Cleary added that while students are digitally literate, technology alone cannot solve the issue. Schools are investing in network security, robust monitoring, and filtering systems. VPN attempts are automatically flagged, but technical controls are only part of the solution. Digital citizenship is embedded in curricula and pastoral programmes, teaching students online ethics, safety, and the long-term consequences of their actions. Partnerships with parents and expert-led sessions, including talks by Dubai Police, further reinforce awareness of UAE cyber laws and responsible behaviour.
Discipline and dialogue
At Nord Anglia International School Dubai, Assistant Head Marisha Arekat emphasised a balance between accountability and reflection:
“Consequences are applied consistently, but our focus also includes intent, developmental stage, and relational impact. Restorative conversations and structured reflection support accountability and repair, alongside pastoral support to address any anxiety or peer disruption.”
Digital conduct is treated as part of broader character development, linking online actions to responsibility and future pathways. Parents are reminded that posts featuring school uniforms, logos, or peers can carry reputational, relational, and legal consequences.
A teachable moment
At Woodlem American School, Principal Marah Kadoura highlighted the need for consistent policy enforcement combined with guidance:
“A clear device usage policy, consistently applied, ensures fairness, accountability, and a safe learning environment. Keeping parents informed and involved through regular communication helps align expectations and supports children at home.”
Across the UAE, schools view these incidents not merely as breaches of rules, but as opportunities to teach students about digital citizenship, ethics, and the lasting impact of online behaviour.
