British heritage brand Christy brings premium home experience to Dubai on 175th anniversary

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Renowned for its heritage, the brand supplies luxury bed and bath linens to royal households and prestigious institutions.

Dubai: British luxury home and lifestyle brand Christy recently hosted a curated brand experience in Dubai, marking a milestone in its global journey. Dubbed Luxury That Feels Like Home, the event embodied Christy’s commitment to comfort, craftsmanship, and timeless design. The experience took place at The Biltmore Hotel Villas, Al Barsha.

Vanshika Goenka Misra, CEO of Christy, stated, “The Middle East is a key market for us. Our focus is on creating products that are refined, functional, and built to endure. Through our partnership with Jumbo Group in the UAE, Jumbo now serves as the official distributor of Christy, extending our presence across both retail and e-commerce channels and bringing our premium bed and bath collections to more homes across the country.”

The partnership unites two distinguished legacies: Christy’s 175 years of heritage, marked by innovation, quality, and craftsmanship, and Jumbo Group’s leadership in distribution and retail. The UAE’s appreciation for refined living, premium materials, and design-focused interiors perfectly complements Christy’s luxury offerings.

The partnership further strengthens Christy’s presence in the UAE, making its premium bed and bath collections accessible to consumers across the country.

Founded in 1850 in Manchester, UK, Christy is a heritage British home textiles brand, celebrated for inventing the world’s first industrial terry towel. Over its 175-year legacy, the brand has supplied luxury bed and bath products to royalty, prestigious institutions, and homes worldwide.

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