Oneroad Automotive Group, the official partner of Forthing in the UAE, is hosting an exclusive evening event.
Against the stunning backdrop of Rixos The Palm Hotel & Resort, Dubai, Chinese automotive brand Forthing hosted a spectacular gala that celebrated both achievement and strategic vision. The exclusive evening, organized by Oneroad Automotive Group, Forthing’s official partner in the UAE, marked a significant milestone in the brand’s expanding journey across the Middle East. The event seamlessly blended innovation, ambition, and a forward-thinking outlook on the future of mobility.
The gala welcomed a distinguished audience, including government officials, senior representatives from Forthing’s manufacturer Dongfeng Liuzhou Motor (DFLZM) in China, as well as valued customers, fleet partners, members of the media, influencers, and other notable guests. The sophisticated setting reflected the brand’s essence: confident, progressive, and unmistakably global.
Central to the evening was an extensive showcase of Forthing’s future-ready vehicle portfolio, featuring sedans, SUVs, MPVs, and commercial carriers. Tailored to meet a broad spectrum of mobility needs—from personal and family use to business and fleet solutions—the lineup highlighted the brand’s multi-energy philosophy. Attendees experienced vehicles powered by Electric (EV), Hybrid (HEV), Plug-in Hybrid (PHEV), Range-Extended Electric (REEV) technologies, alongside traditional fuel options, underscoring Forthing’s commitment to versatile and sustainable mobility.
“Highlights of the evening included the V9 PHEV and S7 REEV, showcasing Forthing’s reputation as one of the UAE’s most value-driven green vehicle brands.”
Opening the evening, Bruce Wen, Vice General Manager of DFLZM Overseas, set the stage with a compelling overview of Forthing’s global vision. Highlighting that the brand is entering international markets at a pivotal moment, he stressed that mobility is experiencing a fundamental transformation worldwide.
“Global mobility is shifting toward electrification, intelligence, and sustainability, and Forthing is positioning itself as a technology-driven, multi-energy mobility brand,” Wen explained. Supported by Dongfeng Liuzhou Motor’s robust R&D ecosystem and manufacturing capabilities, Forthing is developing platforms across EV, HEV, PHEV, and REEV technologies to address diverse market demands.
“Our approach integrates advanced powertrain technologies, intelligent systems, and cost efficiency,” he added. “The goal is to deliver future-ready solutions that maintain reliability and value. In this evolving landscape, Forthing is committed to making next-generation mobility accessible, practical, and scalable.”
Wen also emphasized the strategic significance of emerging markets such as the Middle East, portraying them not just as end markets but as key drivers of Forthing’s long-term global roadmap.
“The region’s advanced infrastructure, diverse driving conditions, and high expectations provide invaluable input for product validation and service model development,” he explained. “Insights from markets like the UAE directly shape our vehicle specifications and customer experience standards worldwide.”
A Thoughtful Ramadan Connection
A highlight of the evening was one of the most eagerly awaited announcements: Forthing’s Ramadan promotional offers.
“Ramadan is a time of reflection, family, and generosity,” said Will Shao, Chief Marketing Officer of Oneroad Automotive. “This year holds special significance as it closely aligns with the Chinese Spring Festival, creating a unique cross-cultural connection.”
While the offers feature attractive promotions across Forthing’s model range, Shao highlighted that the campaign also introduces enhanced service packages and ownership support programs. “It’s about delivering long-term value and embodying the spirit of care and togetherness that Ramadan represents,” he said.
Customers can look forward to a variety of exciting Ramadan benefits, making this an ideal time to explore Forthing’s diverse lineup—whether for personal use, family mobility, or fleet solutions.
Forthing Hosts Gala, Showcases Latest Models, and Announces Ramadan Offers
Multi-Energy Strategy
Steffi Zeng, Middle East Regional Director at Forthing, speaking to Gulf News on the sidelines of the event, emphasized the company’s expertise in guiding customers through the transition to new technologies, while ensuring those who value familiarity and reliability are fully supported.
“Forthing approaches this through a platform-based, multi-energy strategy,” explained Steffi Zeng. “Our vehicle architectures accommodate fuel, HEV, PHEV, EV, and REEV powertrains while upholding consistent standards in safety, durability, and drivability.”
She highlighted PHEV and REEV technologies as particularly suited to Middle East customers. “They offer electric-first driving with intelligent energy management, while retaining a combustion engine for range security,” Zeng said. “This ensures operational reliability with minimal changes to driving behaviour—a critical consideration in markets with varying infrastructure and road conditions.”
On the region’s electrification pace, Zeng offered a measured perspective. “The Middle East is advancing infrastructure-aware electrification. Long distances and high temperatures demand energy solutions that are robust and thermally efficient,” she noted. “Our dual-track approach—combining strong EV platforms with advanced hybrid and REEV solutions—ensures we are prepared, regardless of adoption speed.”
While product innovation was a focal point, the evening also underscored aftersales and customer experience as crucial differentiators in the UAE’s competitive automotive landscape.
Liam Tian, Chief Operating Officer of Oneroad Automotive, outlined a service philosophy that extends far beyond transactional maintenance. “We view aftersales as a lifecycle management system, not a post-sale function,” he said. “Our strategy centers on preventive maintenance, data-driven service planning, and long-term customer engagement.”
Tian highlighted Oneroad’s substantial investments in trained technical teams, standardized service protocols, predictive diagnostics, and enhanced parts availability across the UAE. “Every customer interaction is an opportunity to improve vehicle uptime and ownership confidence,” he noted. “This is how aftersales evolves into a value-preserving partnership rather than a one-time transaction.”
This commitment to premium service expectations was reflected in discussions around speed, transparency, and consistency, qualities UAE customers now regard as standard.
The gala also provided a platform to honour key fleet partners who have integrated multiple Forthing vehicles into their operations. This recognition underscored Forthing’s expanding presence in the corporate and fleet mobility sector, reinforcing its reputation for reliability and long-term value.
Further strategic depth was provided through presentations by senior leadership, including a comprehensive product lineup and roadmap overview by Matt Zou, Vice Regional Director of DFLZM Middle East. His presentation highlighted DFLZM’s decades-long automotive heritage and its role as a robust manufacturing backbone supporting Forthing’s global ambitions.
Throughout the evening, the message was clear: with a strong local partner in Oneroad Automotive, a diversified and future-ready product portfolio, and a service-first philosophy, Forthing is positioning itself for sustainable growth in a market that prizes both innovation and trust.
Earlier, a thoughtfully curated mix of brand stories, strategic conversations, cultural performances, and interactive moments kept the audience fully engaged. Beyond a formal showcase, the gala provided an intimate look at what Forthing stands for—from vehicle quality to the thinking behind its service ethos and its long-term vision for the region. The result was not just awareness, but connection, deepening both the emotional bond and strategic trust between the brand and its steadily growing community of UAE customers.
Customers are invited to experience Forthing’s latest models and Ramadan offers at showrooms in Dubai and Abu Dhabi, or through the brand’s official digital platforms, where the future of accessible, green mobility is already taking shape.
