It is not allowed for an individual or a company to instal advertising materials without obtaining permit from the municipality or the executive council.
A total of 50 inspectors deployed by the Sharjah Municipality are cracking down on illegal advertisements across the city.
While on their effort to remove all unauthorised billboards, posters and other advertisements, they have already issued fines against 46 individuals and companies found violating the rules.
Based on a decision by the Sharjah Executive Council regarding the regulation of outdoor advertisements in the emirate, the municipality has launched an inspection campaign to curb the violation.
The decision stipulates that the municipality is the local competent authority for granting permits for external advertisements. It is not allowed for an individual or a company to instal advertising materials without obtaining permit from the municipality or the executive council.
According to the decision, it is forbidden to place the outdoor advertisement in the following places: Places of worship, archaeological buildings, government buildings as well as any religious, historical or cultural buildings, public facilities, any places that impede traffic or visibility on the road.
The permit will be provided in accordance with the requirements and regulation set by the Sharjah Roads and Transport Authority after approval from the executive council.
Mohammed Al Kaabi, head of the city’s cleanliness control department at the municipality, said continuous inspection campaigns will be held to monitor and remove all distortions to enhance the aesthetic appearance of the city. “The municipality is keen to remove all distortions such as illegal billboards, installed in various areas to promote the sale or lease of land, or anything else.
“During last six months, the phenomenon of illegal advertisements has been increased in the city. Stickers, posters, billboards and pamphlets that advertise sale of items or lease of bed spaces and residential units covered the walls of buildings, electric posts, telephone booths etc,” he said.
